Magazines and International Advertising
Author:
Publisher
John Wiley & Sons Inc
Reference55 articles.
1. A content analysis of magazine advertisements from the United States and the Arab world;Al-Olayan;Journal of Advertising,2000
2. Materialism and status appeal in Japanese and U.S. print advertising: A historical and cross-cultural content analysis;Belk;International Marketing Review,1985
3. Research on the stereotype of Western women in advertising of Chinese fashion magazines;Chen;China Media Research,2010
4. Reflections of cultural values: A content analysis of Chinese magazine advertisements from 1982 and 1992;Cheng;International Journal of Advertising,1994
Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Visual References in the Description of Print Advertisements. A Four-Country Cross-Cultural Analysis;Journal of International Consumer Marketing;2021-06-18
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