Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.1994.11104570
Reference50 articles.
1. Anderson, Michael (1984)Madison Avenue in Asia: Politics and Transnational Advertising.Cranbury, NJ: Associated University Presses.
2. MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING
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