The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits-Reference-Cited by-同舟云学术

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The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits

Published:2018-04-29 Issue:7 Volume:35 Page:522-532
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Fastoso Fernando¹,Bartikowski Boris²,Wang Siqi¹

Affiliation:

1. University of York

2. KEDGE Business School

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference88 articles.

1. China gifts luxury a reprieve;Agnew;Financial Times,2017

2. Overview: Narcissistic personality disorder;Akhtar;The American Journal of Psychiatry,1982

3. The NPI-16 as a short measure of narcissism;Ames;Journal of Research in Personality,2006

4. Estimating nonresponse bias in mail surveys;Armstrong;Journal of Marketing Research,1977

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