Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effects

Author:

Marder Ben1ORCID,Javornik Ana2,Qi Kang3,Oliver Sebastian4,Lavertu Laura1ORCID,Cowan Kirsten1ORCID

Affiliation:

1. Marketing Division, University of Edinburgh Business School University of Edinburgh Edinburgh UK

2. Department of Marketing and Consumption Univeristy of Bristol Business School, University of Bristol, Howard House, Queens Avenue Bristol UK

3. School of Business and Administration Zhongnan University of Economics and Law Wuhan China

4. Department of Digital and Data Driven Marketing Southampton Business School, University of Southampton Southampton UK

Abstract

AbstractWe attend to the unexamined intersection between professional social network site (SNS) usage and imposter syndrome. Specifically, we provide the first examination of: do such sites cause imposter thoughts (“others think I am more competent than I think I am”); if so, why and when this happens, and what effect this has on well‐being and consumption‐related results. Supported by objective self‐focused attention theory and two online experiments, we show that professional SNS usage heightens professional self‐focused attention, triggering imposter thoughts. This results in negative emotions and consumption‐related effects. We further examine two boundary conditions, showing that effects are reduced for individuals high in narcissism or work centrality. From these findings, we extend the sociocognitive theorization of the imposter phenomenon by uncovering, first, context‐specific self‐focused attention as the reason “why” people feel imposter‐ish in particular circumstances and second, consumption‐related consequences. We further contribute imposter thoughts as a new alternative explanation for negative emotions experienced whilst using professional SNSs.

Publisher

Wiley

Subject

Marketing,Applied Psychology

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