Advertising archetypes’ impact on physician engagement and behavior in the context of healthcare products
Author:
Affiliation:
1. Curtin University
2. PeerSourcing Solutions
3. Phoenix Marketing International
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference21 articles.
1. Ad Age Agency Report 2015 2015 http://adage.com/agencyreport2015
2. Persuasive Advertising
3. Evidence-based advertising;Armstrong;International Journal of Advertising,2011
4. Resonance to archetypes in media: There's some accounting for taste;Faber;Journal of Research in Personality,2009
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