The colorful company: Effects of brand logo colorfulness on consumer judgments

Author:

Song Jiaqi (Flora)1ORCID,Xu Fei (Katie)2ORCID,Jiang Yuwei2ORCID

Affiliation:

1. Management School University of Liverpool Liverpool UK

2. Faculty of Business Hong Kong Polytechnic University Hong Kong China

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference91 articles.

1. How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands

2. The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism

3. High and declining prices signal product quality;Bagwell K.;The American Economic Review,1991

4. BBC. (2021).Why eating colourful food is good for you. Future.https://www.bbc.com/future/article/20210917-why-eating-colourful-food-is-good-for-you

5. Environmental color, consumer feelings, and purchase likelihood

Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3