Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students-Reference-Cited by-同舟云学术

Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students

Published:2020-05 Issue:3 Volume:29 Page:363-374
ISSN:1086-1718
Container-title:Strategic Change
language:en
Short-container-title:Strategic Change

Author:

Hossain Afzal¹,Humayun K. Chowdhury Md.²,Hasan Shahedul³,Shamsuzzaman Md.⁴,Fahim Ather Y.³,Yusuf H. Khan Md⁵⁶

Affiliation:

1. European University of Bangladesh Dhaka Bangladesh

2. Jagannath University Dhaka Bangladesh

3. University of Dhaka Dhaka Bangladesh

4. ACI Formulations Limited Dhaka Bangladesh

5. International University of Business Agriculture and Technology Dhaka Bangladesh

6. University of Algarve Faro Portugal

Publisher

Wiley

Subject

Finance,General Business, Management and Accounting

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jsc.2335

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