Building better employer brands through employee social media competence and online social capital
Author:
Affiliation:
1. Executive and Professional Education The University of Sheffield Sheffield UK
2. Marketing, Sales, and Communication Department Montpellier Business School Montpellier France
3. Marketing Department KEDGE Business School Marseille France
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21451
Reference98 articles.
1. Exploring the relationship between corporate, internal and employer branding
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5. Older Adolescents' Motivations for Social Network Site Use: The Influence of Gender, Group Identity, and Collective Self-Esteem
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