Don't be rude! The effect of content moderation on consumer‐brand forgiveness-Reference-Cited by-同舟云学术

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Don't be rude! The effect of content moderation on consumer‐brand forgiveness

Published:2021-02-11 Issue:10 Volume:38 Page:1686-1699
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology & Marketing

Author:

Christodoulides George¹^ORCID,Gerrath Maximilian H. E. E.²,Siamagka Nikoletta T.³

Affiliation:

1. American University of Sharjah Sharjah United Arab Emirates

2. Marketing Division, Leeds University Business School University of Leeds Leeds UK

3. Department of Economics Aristotle University of Thessaloniki (AUTH), Aristotle University Campus Thessaloniki Greece

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21458

Reference106 articles.

1. When Good Brands Do Bad

2. Consumer Response to Negative Publicity: The Moderating Role of Commitment

3. On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

4. Identity Bias in Negative Word of Mouth Following Irresponsible Corporate Behavior: A Research Model and Moderating Effects

5. The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

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