A foot in the door: Field experiments on entrepreneurs' network activation strategies for investor referrals
Author:
Affiliation:
1. Lee Kong Chian School of Business Singapore Management University Singapore
2. Entrepreneurship and Family Enterprise Area INSEAD Singapore
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/smj.3341
Reference31 articles.
1. Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
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