Does corporate social responsibility affect consumer boycotts? A cost–benefit approach
Author:
Affiliation:
1. Department of Management Sciences Université du Québec à Rimouski (UQAR) Quebec Canada
2. Department of Marketing Université du Québec à Montréal (UQAM), École des Sciences de la Gestion (ESG) Quebec Canada
Publisher
Wiley
Subject
Management, Monitoring, Policy and Law,Strategy and Management,Development
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/csr.2089
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