“We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers
Author:
Affiliation:
1. School of Advertising & Public Relations, Moody College of Communication The University of Texas at Austin Austin Texas USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21501
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