Weaving a strategy for a base‐of‐the‐pyramid market: The case of Grundfos LIFELINK-Reference-Cited by-同舟云学术

Weaving a strategy for a base‐of‐the‐pyramid market: The case of Grundfos LIFELINK

Published:2020-07-23 Issue:8 Volume:29 Page:3687-3701
ISSN:0964-4733
Container-title:Business Strategy and the Environment
language:en
Short-container-title:Bus Strat Env

Author:

Andersen Poul Houman¹²^ORCID,Esbjerg Lars³

Affiliation:

1. Department of Industrial Economics and Technology Management Norwegian University of Science and Technology Trondheim Norway

2. Aalborg University Business School Aalborg Denmark

3. Department of Management, School of Business and Social Sciences Aarhus University Aarhus Denmark

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Geography, Planning and Development,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/bse.2604

Reference80 articles.

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4. BBC World News. (2012).BBC World News Horizons examines how rural communities are using low‐technology to resolve water scarcity.https://www.bbc.co.uk/mediacentre/worldnews/240412horizonss3e6.html(accessed 11 June 2020).

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