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Business and human development in the base of the pyramid: Exploring challenges and opportunities with market heat maps

  • Published:2011-01 Issue:1 Volume:46 Page:50-60
  • ISSN:1090-9516
  • Container-title:Journal of World Business
  • language:en
  • Short-container-title:Journal of World Business

Author:

Acosta Pablo,Kim Namsuk,Melzer Illana,Mendoza Ronald U.,Thelen Nina

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Reference58 articles.

1. Technical note on generating market heat maps: Office of development studies working paper;Acosta,2008

2. The economic lives of the poor;Banerjee;Journal of Economic Perspectives,2007

3. Financial inclusion in Latin America and the Caribbean: Review and lessons. Working Paper No. 68;Bebczuk,2008

4. The basic analytics of access to financial services;Beck,2006

5. South Africa telecommunications report 2008;Business Monitor International,2008

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