Do charitable causes need to segment their current donor base on demographic factors?: An Australian examination-Reference-Cited by-同舟云学术

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Do charitable causes need to segment their current donor base on demographic factors?: An Australian examination

Published:2002-02 Issue:1 Volume:7 Page:19-29
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Shelley Laura,Jay Polonsky Michael

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference68 articles.

1. Enhancing Helping Behavior: An Integrative Framework for Promotion Planning

2. (2000) ‘Donors Big and Small Propelled Philanthropy In The 20th Century’, www.Philanthrophy.Com, Vol. 12, No. 6.

3. Giving to charity: questioning the donor decision process

4. Older adults' motivations for gift giving to charitable organizations: An exchange theory perspective

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1. Approaching Certain Fundraising Methods and a Revised Theory of Planned Behavior in an Experimental Framework;Springer Proceedings in Business and Economics;2024

2. Who behaves charitably? Evidence from a global study;Applied Economics;2023-11-28

3. Trust, Satisfaction, and Donor Retention;Encyclopedia of Quality of Life and Well-Being Research;2023

4. Determinants of Zakat donor behavior in a Gulf state;Journal of Islamic Marketing;2022-12-16

5. Why people keep watching: neurophysiologic immersion during video consumption increases viewing time and influences behavior;Frontiers in Behavioral Neuroscience;2022-12-13

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