The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices

Author:

Lancelot-Miltgen Caroline,Mimouni Chaabane Aïda,Pez-Pérard Virginie

Publisher

John Wiley & Sons, Inc.

Reference28 articles.

1. Toward an understanding of inequity;Adams;Journal of Abnormal and Social Psychology,1963

2. Preventing the premature death of relationship marketing;Fournier;Harvard Business Review,1998

3. The unintended consequences of the culture of consumption: A historical-theoretical analysis of consumer misbehavior;Fullerton;Culture, Consumption and Markets,1998

4. The dark side of long-term relationships in marketing services;Grayson;Journal of Marketing Research,1999

5. Deviant customer behavior: An exploration of frontline employee tactics;Harris;Journal of Marketing Theory and Practice,2006

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