When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products-Reference-Cited by-同舟云学术

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When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products

Published:2020-08-25 Issue:11 Volume:37 Page:1571-1585
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology & Marketing

Author:

Bezençon Valéry¹^ORCID,Girardin Florent²,Lunardo Renaud³^ORCID

Affiliation:

1. Institute of Management University of Neuchâtel Neuchâtel Switzerland

2. Ecole hôtelière de Lausanne, HES‐SO University of Applied Sciences and Arts Western Switzerland Lausanne Switzerland

3. Marketing Department Kedge Business School Talence France

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21403

Reference66 articles.

1. Trustmarks, Objective-Source Ratings, and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals

2. Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

3. Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence

4. Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving

5. Cause Marketing Effectiveness and the Moderating Role of Price Discounts

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