Feeling red lucky? The interplay between color and luck in gambling settings
Author:
Affiliation:
1. Business School The University of Queensland Brisbane Queensland Australia
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21408
Reference69 articles.
1. Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue
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