An improved customer lifetime value model based on Markov chain
Author:
Affiliation:
1. LARODEC, ISG; University of Tunis; Tunisia
2. Dhofar University, Oman and University of Tunis; Tunisia
Publisher
Wiley
Subject
Management Science and Operations Research,General Business, Management and Accounting,Modeling and Simulation
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/asmb.2053/fullpdf
Reference12 articles.
1. Customer lifetime value, customer profitability and the treatment of acquisition spending;Pfeifer;Journal of Managerial Issues,2005
2. A customer lifetime value framework for customer selection and optimal resource allocation strategy;Venkatesan;Journal of Marketing,2004
3. Counting your customers: who are they and what will they do next?;Schmittlein;Management Science,1987
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Risk-adjusted lifetime value: adjusting for customer riskiness using a single metric;International Journal of Bank Marketing;2024-06-19
2. The Application of Markov Chains Model in Determining the Switching Behaviour of Customers in Phone Companies in Developing World: A Study of Tanzania;Signals and Communication Technology;2024
3. Development and demonstration of software application functionality for solving the problem of consumer behavior prediction;Croatian Regional Development Journal;2022-06-01
4. The generalized linear model‐based exponentially weighted moving average and cumulative sum charts for the monitoring of high‐quality processes;Applied Stochastic Models in Business and Industry;2021-03-23
5. Reimagining customer service through journey mapping and measurement;European Journal of Marketing;2020-04-10
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3