Haptics and brands: The effect of touch on product evaluation of branded products
Author:
Affiliation:
1. Surrey Business School University of Surrey Guildford UK
2. Kent Business School University of Kent Canterbury UK
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1959
Reference92 articles.
1. Consumer Evaluations of Brand Extensions
2. Dimensions of Consumer Expertise
3. Consumer contamination: How consumers react to products;Argo J. J.;American Marketing Association,2006
4. Positive Consumer Contagion: Responses to Attractive Others in a Retail Context
5. The use and misuse of student samples: An empirical investigation of European marketing research
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Introduction and Importance of Sensory Organs;Advances in Environmental Engineering and Green Technologies;2024-05-31
2. The effect of consumption goals on review helpfulness: Behavioral and eye-tracking research;Journal of Retailing and Consumer Services;2024-01
3. Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products;Frontiers in Psychology;2022-12-19
4. Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention;Sustainability;2021-11-18
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3