The use and misuse of student samples: An empirical investigation of European marketing research-Reference-Cited by-同舟云学术

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The use and misuse of student samples: An empirical investigation of European marketing research

Published:2016-06-30 Issue:4 Volume:16 Page:295-308
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J. Consumer Behav.

Author:

Ashraf Rohail¹,Merunka Dwight²³

Affiliation:

1. Suleman Dawood School of Business; Lahore University of Management Sciences (LUMS); Lahore Pakistan

2. Aix-Marseille University; Cergam, Aix-Marseille Graduate School of Management; Aix en Provence France

3. Kedge Business School; Marseille France

Funder

La Poste Chair at Kedge Business School, France

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference74 articles.

1. Additivity versus attenuation: the role of culture in the resolution of information incongruity;Aaker;Journal of Consumer Psychology,2000

2. The impact of deceitful tendencies, relativism and opportunism on negotiation tactics: a comparative study of US and Belgian managers;Al-Khatib;European Journal of Marketing,2011

3. Winning the battle but losing the war: the psychology of debt management;Amar;Journal of Marketing Research,2011

4. Preference heterogeneity in experiments: comparing the field and laboratory;Andersen;Journal of Economic Behavior and Organization,2010

5. Revitalizing suffering multinational brands: an empirical study;Andrews;International Marketing Review,2007

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