Good and bad market research: A critical review of Net Promoter Score-Reference-Cited by-同舟云学术

Good and bad market research: A critical review of Net Promoter Score

Published:2018-11-22 Issue:1 Volume:35 Page:138-151
ISSN:1524-1904
Container-title:Applied Stochastic Models in Business and Industry
language:en
Short-container-title:Appl Stochastic Models Bus Ind

Author:

Fisher Nicholas I.¹^ORCID,Kordupleski Raymond E.²

Affiliation:

1. School of Mathematics and StatisticsThe University of Sydney Sydney Australia

2. Retired, Louisville, Colorado

Publisher

Wiley

Subject

Management Science and Operations Research,General Business, Management and Accounting,Modelling and Simulation

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/asmb.2417

Reference6 articles.

1. Analytics for Leaders

2. A comprehensive approach to problems of performance measurement;Fisher NI;J R Statist Soc Ser A,2019

3. The right choice – What does it mean? Ground breaking research from in the early days of customer value management;Kordupleski R;J Creat Value,2018

4. The one number you need to grow;Reichheld FF;Harv Bus Rev,2003

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