Utilisation of Marketing Information Systems in the Tourism Marketing Sector

Abstract

This chapter examines marketing information systems (MKIS) crucial significance in tourism. Given the rapid changes in the tourism industry due to technological breakthroughs and evolving consumer behaviours, marketing professionals must prioritise efficiently using management information systems (MIS). This chapter thoroughly examines the basic principles of management information systems (MIS) and how they can be used to improve marketing tactics in the tourism industry. By thoroughly examining specific instances and current patterns within the field, the authors explore how management information systems (MIS) enhance decision-making procedures, customer relationship management, and overall marketing effectiveness in the ever-changing tourism business. The chapter includes background about marketing information systems and their influence on the tourism sector, the goals of adopting the MKIS for this sector, challenges and opportunities, and case studies.