The effect of attribute alignability on brand evaluation in a competitive context: The moderating role of regulatory mode
Author:
Affiliation:
1. Department of Industrial Psychology Kwangwoon University Seoul Republic of Korea
2. McCoy College of Business Texas State University San Marcos Texas USA
Funder
Kwangwoon University
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1962
Reference72 articles.
1. Dimensions of Brand Personality
2. Understanding Regulatory Fit
3. “Moving” to a job. The role of locomotion in job search and (Re)employment
4. Locomotion, assessment, and regulatory fit: Value transfer from “how” to “what”
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