When do people rely more on unique versus common attributes? The effect of power distance belief on preference for alignable versus nonalignable attributes
Author:
Affiliation:
1. Marketing SKK Business School, Sungkyunkwan University Seoul South Korea
2. Marketing, Sogang Business School Sogang University Seoul South Korea
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2044
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