Effectiveness of nutritional information in increasing demand for enriched yoghurt among poor households in Kenya: Implications for agribusiness marketing strategies-Reference-Cited by-同舟云学术

Effectiveness of nutritional information in increasing demand for enriched yoghurt among poor households in Kenya: Implications for agribusiness marketing strategies

Published:2022-11-09 Issue:1 Volume:39 Page:285-290
ISSN:0742-4477
Container-title:Agribusiness
language:en
Short-container-title:Agribusiness

Author:

Ortega David L.¹^ORCID,Caputo Vincenzina¹,Maredia Mywish¹

Affiliation:

1. Department of Agricultural, Food, and Resource Economics Michigan State University East Lansing Michigan USA

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Geography, Planning and Development,Food Science

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/agr.21784

Reference11 articles.

1. Preferences and Willingness to Pay for Yogurt Product Attributes Among Urban Consumers in Kenya

2. Chemweno S.(2020).Understanding the drivers of milk consumption in Kenya[MS Thesis]. Lincoln University.

3. Consumer valuations of the quality and safety attributes of milk and meat in Kenya;Fadiga M. L.;African Journal of Agricultural and Resource Economics,2014

4. Kenyan Dairy Policy Change: Influence Pathways and Economic Impacts

5. Kenya Dairy Board. (2019).Kenya Dairy Industry: Status and outlook[Presented 14 August 2019].

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