Preferences and Willingness to Pay for Yogurt Product Attributes Among Urban Consumers in Kenya
Author:
Affiliation:
1. Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya
2. Kenyatta University, Nairobi, Kenya
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08974438.2021.1902449
Reference51 articles.
1. A contemporary review of three types of social influence in consumer psychology
2. Malnutrition in Sub-Saharan Africa: burden, causes and prospects
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