The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction
Author:
Affiliation:
1. Department of Marketing, Business School Minnan Normal University Fujian China
2. Department of Marketing, School of Management Xiamen University Fujian China
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21669
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2. From Intentions to Actions: A Theory of Planned Behavior
3. Distance-dependent processing of pictures and words.
4. The Use of Visual and Verbal Means of Communication Across Psychological Distance
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