A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying-Reference-Cited by-同舟云学术

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A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying

Published:2022-10-05 Issue:12 Volume:39 Page:2260-2272
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Moes Anne¹²^ORCID,Fransen Marieke³,Verhagen Tibert⁴,Fennis Bob¹

Affiliation:

1. Faculty of Economics and Business University of Groningen Groningen Netherlands

2. Faculty of Digital Media and Creative Industry Amsterdam University of Applied Sciences Amsterdam Netherlands

3. Faculty of Social Sciences, Behavioural Science Institute Radboud University Nijmegen Netherlands

4. Faculty of Business and Economics Amsterdam University of Applied Sciences Amsterdam Netherlands

Funder

Nederlandse Organisatie voor Wetenschappelijk Onderzoek

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21733

Reference80 articles.

1. When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior

2. When a prior indulgent choice promotes a subsequent indulgent choice: The justification mechanism

3. THE NORMALIZATION OF CORRUPTION IN ORGANIZATIONS

4. Experimental Vignette Studies in Survey Research

5. Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors

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