When a prior indulgent choice promotes a subsequent indulgent choice: The justification mechanism
Author:
Affiliation:
1. Department of Business Administration Meiji Gakuin University Tokyo Japan
2. Department of Business Administration Asia University Tokyo Japan
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21621
Reference38 articles.
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