Role of artificial intelligence in marketing strategies and performance
Author:
Affiliation:
1. Department of Marketing National Chung Hsing University Taichung Taiwan
2. Department of Market Research, ESIC University/ESIC Business & Marketing School ESIC University Madrid Spain
Funder
Ministry of Science and Technology
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21737
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