Food SMEs Face Increasing Competition in the EU Market: Marketing Management Capability Is a Tool for Becoming a Price Maker-Reference-Cited by-同舟云学术

Food SMEs Face Increasing Competition in the EU Market: Marketing Management Capability Is a Tool for Becoming a Price Maker

Published:2013-10-11 Issue:2 Volume:30 Page:113-131
ISSN:0742-4477
Container-title:Agribusiness
language:en
Short-container-title:Agribusiness

Author:

Banterle Alessandro¹,Cavaliere Alessia¹,Carraresi Laura¹,Stranieri Stefanella¹

Affiliation:

1. Department of Economics; Management and Quantitative Methods; Università degli Studi di Milano; Via Celoria 2 - 20133 Milan Italy

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Geography, Planning and Development,Food Science

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/agr.21354/fullpdf

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4. What is the role of marketing capability to be a price maker? An empirical analysis in Italian food SMES;Banterle;Economia e Diritto Agroalimentare,2011a

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