Factors influencing Customer Contentment in Fast Food Restaurants Amid the COVID-19 Pandemic: A study from Lahore district-Reference-Cited by-同舟云学术

Factors influencing Customer Contentment in Fast Food Restaurants Amid the COVID-19 Pandemic: A study from Lahore district

Published:2023-12-03 Issue:3 Volume:12 Page:459-468
ISSN:2409-9368
Container-title:Bulletin of Business and Economics (BBE)
language:
Short-container-title:BBE

Author:

Touseef Syeda Aneeqa,Ayesha ,Zahid Zahid Mahmood,Muslim Darakhshan

Abstract

Fast food restaurants are a big hit in today’s world but there was a huge set back to these restaurants during COVID 19 pandemic. Restaurants face huge losses. They also changed dynamics of their operations offering different services. The dine-in mode changed to takeaways and delivery along with car dine-ins. This paper aims to determine relationship between factors including service quality, cultural and social dynamics, COVID 19 protocols, price and customer satisfaction. This study can be used as a basis for fast food restaurants and other related industries to enhance customer satisfaction worldwide.

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