When the “Charm of Three” Fades: Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion
Author:
Affiliation:
1. Shanghai Jiaotong University
2. Purdue University
3. University of Kentucky
4. Nanjing Audit University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1256
Reference33 articles.
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2. Effects of print ad pictures and copy containing instructions to imagine on mental imagery that mediates attitudes;Babin L. A.;Journal of Advertising,1997
3. Narrative, transportation and advertising;Brechman J. M.;International Journal of Advertising,2015
4. Effects of message repetition and position on cognitive response, recall, and persuasion;Cacioppo J. T.;Journal of Personality and Social Psychology,1979
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