Ethical and practical implications of pharmaceutical direct-to-consumer advertising-Reference-Cited by-同舟云学术

Ethical and practical implications of pharmaceutical direct-to-consumer advertising

Published:2007-09-11 Issue:1 Volume:13 Page:73-87
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Hoek Janet

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.319/fullpdf

Reference85 articles.

1. Advertising Standards Authority 2007 Who we are http://www.asa.co.nz/asainc.php

2. What are the public health effects of direct-to-consumer drug advertising?;Almasi;PLoS Medicine,2006

3. American College of Physicians 2005 Statement for public hearing on ‘Consumer directed promotion of regulated medical products’ http://www.acponline.org/hpp/dtc_fda.pdf

4. Consumer awareness of prescription drug advertising;Alperstein;Journal of Advertising Research,1993

5. Anthony J Hoek J Holdershaw J 2003 Communication of risks and side effects in prescription medicine advertising

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. On Shaky Ground: Stigma and Otherness in Direct-to-Consumer Advertising for Bipolar Disorder Drug Treatments;Journal of Communication Inquiry;2023-11-27

2. Effects of additional context information in prescription drug information sheets on comprehension and risk and efficacy perceptions;Journal of Pharmaceutical Policy and Practice;2022-03-01

3. Resisting stigma and evaluating realism in a direct-to-consumer advertisement for psychiatric drugs;International Journal of Pharmaceutical and Healthcare Marketing;2021-08-11

4. Revisiting Pfizer’s DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics;Journal of Global Marketing;2021-06-26

5. The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs: the case of Pfizer and Lipitor in the United States;Health Marketing Quarterly;2021-01-02