Revisiting Pfizer’s DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics
Author:
Affiliation:
1. College of Business, Florida Atlantic University, Boca Raton, FL, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2021.1943766
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1. Direct-to-Consumer Advertising in Oncology
2. Deontology, Individualism, and Uncertainty
3. The psychology of deception in marketing: A conceptual framework for research and practice
4. The Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs
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1. Fostering Business Ethics and Professionalism;SMEs and Economic Development in Africa;2023-08-09
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