Destigmatising the stigma: Understanding the impact of message framing on Chinese consumers' guilt and attitude associated with overspending behaviour-Reference-Cited by-同舟云学术

Destigmatising the stigma: Understanding the impact of message framing on Chinese consumers' guilt and attitude associated with overspending behaviour

Published:2020-07-21 Issue:1 Volume:20 Page:7-20
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Fan Wuqiu¹^ORCID,Zhong Hanchun¹²^ORCID,Zhu Anding³^ORCID

Affiliation:

1. School of Foreign Languages, Central South University Changsha China

2. School of Foreign Languages, Zhejiang Gongshang University Hangzhou China

3. School of Management and E‐Business, Contemporary Business and Trade Research Center, Zhejiang Gongshang University Hangzhou China

Funder

China Scholarship Council

National Natural Science Foundation of China

Natural Science Foundation of Zhejiang Province

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1848

Reference72 articles.

1. Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt

2. The theory of planned behavior

3. Stigma by Association in Coupon Redemption: Looking Cheap because of Others

4. Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors

5. High-fit charitable initiatives increase hedonic consumption through guilt reduction

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