Ethical issues in pro-social advertising: the Australian 2006 White Ribbon Day campaign-Reference-Cited by-同舟云学术

Ethical issues in pro-social advertising: the Australian 2006 White Ribbon Day campaign

Published:2009-02 Issue:1 Volume:9 Page:5-19
ISSN:1472-3891
Container-title:Journal of Public Affairs
language:en
Short-container-title:J. Publ. Aff.

Author:

Donovan Robert John,Jalleh Geoffrey,Fielder Lynda,Ouschan Robyn

Publisher

Wiley

Subject

Political Science and International Relations,Public Administration

Reference33 articles.

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2. Bradley M. Honda's new ad goes off deep end. The Sydney Morning Herald, 23 September 2003. http://www.smh.com.au/articles/2003/09/17/1063625097375.html [Accessed 13 August 2008].

3. Does it pay to shock? Reactions to shocking and nonshocking advertising content among university students;Dahl;Journal of Advertising Research,2003

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