The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation-Reference-Cited by-同舟云学术

The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation

Published:2019-08-05 Issue:2 Volume:41 Page:234-249
ISSN:0143-6570
Container-title:Managerial and Decision Economics
language:en
Short-container-title:Manage Decis Econ

Author:

Sigurdsson Valdimar¹,Larsen Nils Magne²^ORCID,Sigfusdottir Arna Dogg¹,Fagerstrøm Asle³^ORCID,Alemu Mohammed Hussen¹⁴^ORCID,Folwarczny Michal¹^ORCID,Foxall Gordon¹⁵

Affiliation:

1. School of BusinessReykjavik University Reykjavik Iceland

2. School of Business and EconomicsUiT The Arctic University of Norway Harstad Norway

3. Department of TechnologyKristiania University College Oslo Norway

4. Department of Economics and Business EconomicsAarhus University Aarhus Denmark

5. Cardiff Business SchoolCardiff University Cardiff UK

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mde.3052

Reference56 articles.

1. Social media and consumer engagement: a review and research agenda

2. Communication Channels and Word of Mouth: How the Medium Shapes the Message

3. Customer Engagement

4. The Nature of the Firm

5. On the relationship between consumer-brand identification, brand community, and brand loyalty

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Figurative language effect on consumer engagement: an empirical investigation for Turkish airline industry;Aviation;2024-08-20

2. Self‐media information disclosure and firm productivity;Managerial and Decision Economics;2024-05-04

3. Consumer engagement on social media: an analysis of brand post characteristic combinations;Journal of Marketing Management;2024-04-09

4. Which Brand’s Posts Drive Customer Engagement? Evidence from Greek Wine Brands’ Posts;Springer Proceedings in Business and Economics;2024

5. Digital consumer engagement in a social network: A literature review applying TCCM framework;International Journal of Consumer Studies;2023-08-10