The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Author:

Gal David1,Rucker Derek D.2

Affiliation:

1. University of Illinois at Chicago

2. Northwestern University

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference93 articles.

1. Asset returns with transactions costs and uninsured individual risk;Aiyagari;Journal of Monetary Economics,1991

2. Le Comportement de l'Homme Rationnel devant le Risque: Critique des Postulats et Axiomes de l'Ecole Americaine;Allais;Econometrica,1953

3. American Economic Association 2001 Matthew Rabin, 2001 Clark Medalist https://www.aeaweb.org/about-aea/honors-awards/bates-clark/matthew-rabin

4. When do losses loom larger than gains?;Ariely;Journal of Marketing Research,2005

5. The psychology of sunk cost;Arkes;Organizational Behavior and Human Decision Processes,1985

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