Beyond Beauty: Design Symmetry and Brand Personality
Author:
Affiliation:
1. Georgia Institute of Technology
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference84 articles.
1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997
2. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs;Aaker;Journal of Personality and Social Psychology,2001
3. When good brands do bad;Aaker;Journal of Consumer Research,2004
4. Consumer response to negative publicity: The moderating role of commitment;Ahluwalia;Journal of Marketing Research,2000
Cited by 56 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation;Asia Pacific Journal of Tourism Research;2024-07-20
2. Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness;Psychology & Marketing;2024-06-12
3. More than meets the eye: hidden messages in the attribution of human-like values to product categories;European Journal of Marketing;2024-06-11
4. Measuring brand personality in the digital age: a review, theoretical reconceptualization, and research agenda;Journal of Marketing Communications;2024-04-25
5. Buying Behaviour of Polish Urban Silver Singles: Choices of Market Products and Shopping Places;Gospodarka Narodowa;2024-03-28
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3