Examining charitable donation process in South India: role of gender
Author:
Affiliation:
1. University of Wisconsin; Green Bay - Austin E Cofrin School of Business; USA
2. Southeast Missouri State University; Department of Management and Marketing; USA
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
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4. Which is the fair sex? Gender differences in altruism;Andreoni;Journal of Applied Psychology,2001
5. Exploring the dimensions of ad creativity;Ang;Psychology and Marketing,2000
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