Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
Author:
Affiliation:
1. School of Marketing and Communication University of Vaasa Vaasa Finland
2. Department of Business and Public Administration, School of Economics and Management University of Cyprus Nicosia Cyprus
Funder
Liikesivistysrahasto
Suomen Kulttuurirahasto
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21746
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1. Social media: Influencing customer satisfaction in B2B sales
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4. Valuable Virality
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