Internet advertising: Is anybody watching?

Author:

Drèze Xavier,Hussherr François-Xavier

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference26 articles.

1. Bass, S. (1999). Unclog the Net: Eliminate Web Ads, PC World Online, January. Retrieved, from http://www.pcworld.com/resource/article/0,aid,8731,00.asp

2. Berst, J. (1999). Free PCs, ISPs and Software: Are They Worth the Price? ZDNet, February 10. Retrieved, from http://www.zdnet.com/anchordesk/story/story_3080.html

3. Advertising on the Web: Is There Response before Click-Through?;Briggs;Journal of Advertising Research,1997

4. Modeling the Clickstream: Implications for Web-Based Advertising Efforts. Project 2000;Chatterjee,1998

5. DoubleClick (2003, January). DoubleClick 2002 Full- Year Ad Serving Trends. Retrieved, from http://www.doubleclick.com/us/knowledge/documents/trend_reports/dc_2002adservingtrends_0212.pdf

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