Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior

Author:

Berger Sebastian1,Wagner Udo,Schwand Christopher

Affiliation:

1. University of Vienna

Funder

City of Vienna, Austria

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference48 articles.

1. Raising the BAR: Bias adjustment of recognition tests in advertising;Aribarg;Journal of Marketing Research,2010

2. Functional organization of human intraparietal and frontal cortex for attending, looking, and pointing;Astafiev;Journal of Neuroscience,2003

3. Losing consciousness: Automatic influences on consumer judgment, behavior, and motivation;Bargh;Journal of Consumer Research,2002

4. BeGaze http://www.smivision.com/en/gaze-and-eye-tracking-systems/products/begaze-analysis-software.html

5. Berger , S. 2009 Spotlight-Viewer: Das Aufzeichnen von manuellen Zeigebewegungen als neues Verfahren zur impliziten Messung der Effektivität von Werbeanzeigen PhD dissertation). Vienna University of Vienna

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