Using choice query to persuade consumers with different construal of self: Purchase uncertainty as a mediator
Author:
Affiliation:
1. Department of International Business Soochow University Taipei Taiwan
Funder
Ministry of Science and Technology
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1929
Reference58 articles.
1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
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3. Consumer self-construal and trust as determinants of the reactance to a recommender advice
4. The effects of structural and grammatical variables on persuasion: An elaboration likelihood model perspective
5. Meta-analysis of the relationship between risk perception and health behavior: The example of vaccination.
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