Reversing the Placebo: Performance‐Branded Experiences Can Undermine Consumer Performance
Author:
Affiliation:
1. University of Utah
2. MIT Sloan School of Management
3. American University
Funder
University of Utah
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1131
Reference37 articles.
1. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
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