The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology-Reference-Cited by-同舟云学术

The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology

Published:2019-06-24 Issue:9 Volume:36 Page:844-862
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark

Author:

Seegebarth Barbara¹^ORCID,Backhaus Christof²^ORCID,Woisetschläger David M.³^ORCID

Affiliation:

1. Institute of MarketingTechnische Universität Braunschweig, Abt‐Jerusalem‐Straße 4 Braunschweig Germany

2. Aston Business SchoolMarketing and Strategy Group, Aston Triangle Birmingham UK

3. Chair of Services Management and Institute of Automotive Management and Industrial ProductionTechnische Universität Braunschweig, Mühlenpfordtstraße. 23 Braunschweig Germany

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21228

Reference81 articles.

1. Consumer Evaluations of Brand Extensions

2. Structural equation modeling in practice: A review and recommended two-step approach.

3. Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior

4. The Role of Anticipated Emotions in Purchase Intentions

5. The Role of Emotions in Marketing

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