The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation-Reference-Cited by-同舟云学术

The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

Published:2015-03-12 Issue:3 Volume:14 Page:208-218
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J. Consumer Behav.

Author:

Chen Kuan-Ju¹,Kim Jooyoung¹,Lin Jhih-Syuan¹

Affiliation:

1. Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication; The University of Georgia; Athens GA 30602-3018 USA

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1515/fullpdf

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5. Consumer-generated versus marketer-generated websites in consumer decision making;Bronner;International Journal of Market Research,2010

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