Do incentives work to motivate voluntary blood donation?-Reference-Cited by-同舟云学术

Do incentives work to motivate voluntary blood donation?

Published:2022-12-28 Issue:4 Volume:40 Page:656-673
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Gong Yuwen¹,Dai Ying¹^ORCID,Ma Zujun²^ORCID,Li Jianguo³⁴

Affiliation:

1. School of Economics and Management, Southwest Jiaotong University Chengdu Sichuan China

2. School of Business Administration Zhejiang University of Finance & Economics Hangzhou Zhejiang China

3. Department of Management Sciences Faculty of Engineering, University of Waterloo Waterloo Ontario Canada

4. School of Management, Shanghai University Shanghai China

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21780

Reference57 articles.

1. A Comparison of the Knowledge, Attitude, Practice and Motivation Towards Blood Donation Among Albanian, Saudi and Turkish Citizens

2. A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research

3. Anonymous. (2019). Whether it is reasonable to include voluntary blood donation in the credit system. Retrieved fromhttps://www.dxy.cn/bbs/newweb/pc/post/42376310

4. Conceptualization and operationalization of involvement;Antil J.;Advances in Consumer Research,1984

5. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

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